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Check their engagement metrics: Getting traffic is one thing. Providing valuable and engaging content is another. Compare these metrics to your own to understand where you need to improve.
Search engines may struggle to determine the most relevant page to rank for a specific search query when multiple pages contain similar content.
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At that point, Microsoft Advertising will use your full IP address and user-agent string so that it Perro properly process the ad click and charge the advertiser.
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Determine the factors that make these pages successful and replicate those strategies in your other content pieces.
When users encounter duplicate content, it can lead to confusion and affect user engagement metrics.